Broadcasters trying to discover their voice in a two-way conversation should read Brian Stelter’s article from the yesterday’s New York Times. It talks about how viewers are multitasking while watching television shows and specials. Here’s a quote.
“We know people are multitasking while they’re watching TV,” said Albert Cheng, the executive vice president for digital media for the Disney/ABC Television Group, which oversees ABC. “The question is, how do we tap into that and create a whole different consumer experience?”
This real-time involvement is a growing opportunity for broadcasters to find and open the participation option for viewers and listeners alike.
Looking forward in the traditional media business we find tools and opportunities to share voice with our viewers. No matter whether you choose Facebook, Twitter or some other mode of communication, there are people who want to be involved in your content. Granted, putting real-time interaction in the hands of media consumers has not been part of the history of broadcasters, but it has to be part of the future.
Now is the time for us to listen, provide the tools and teach our teams how to sustain this conversation while our core products are live, in real time. It extends the conversation, builds new dimension to your core brands and helps you find your voice in this new medium.
How will you motivate yourself and your staff to get involved with the audience? Share your ideas here.
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